Megatrends

Megatrends is a term coined by John Naisbitt in the 1980s which are large, transformative processes with global reach, broad scope, and dramatic impact. The University of Sydney Business School has identified six megatrends that are shaping the world in the first half of the 21st century: Impactful Technology, Demographic Change, Rapid Urbanisation, Amplified Individuals, Economic Power Shift and Climate and Resource Security. These forces help us think about the future for better-informed decisions in the present.