We built the SKillness campaign with PCCS which included designing billboards, digital ads and guerrilla marketing in an effort to reduce barriers of employment and social contribution for people with lived experience of mental ill-health. SKillness is an important initiative that we are proud to have been a major part of.
"Having a mental illness doesn’t mean the person has a disadvantage - in my case I think it makes me better."
"This campaign can show people that mental illness doesn’t have a face. It doesn’t have a style or a type. It doesn’t discriminate and can affect EVERYONE."